The 'giving season' kicks off on Tuesday

New Hampshire Union Leader
November 22. 2017 10:10PM

When the nationally-recognized movement known as #GivingTuesday celebrates its 6th anniversary next Tuesday, Granite United Way will be among the thousands of charities across the nation to help raise awareness about this kick-off to the giving season.

#GivingTuesday was created to celebrate generosity during the holiday season, following two of the largest shopping days of the year. Launched in 2012, #GivingTuesday is a global day of giving positioned as a “do-good” alternative to the post-Thanksgiving shopping and consumption associated with Black Friday and Cyber Monday.

#GivingTuesday primarily uses social media to spread news of events, attract new donors to the organization and fundraise for a particular cause — in Granite United Way’s case, books for kids. Last year during #GivingTuesday, Granite United Way raised enough funds to purchase more than 700 books for children located across its six regions, representing approximately 80 percent of New Hampshire, as well as Windsor County, Vt.

“Our team of staff and #GivingTuesday ambassadors are excited about putting books in kids’ hands again this year with our #NewYearNewChapter campaign,” said Patrick Tufts, president and CEO of Granite United Way. “Once again, we are utilizing a text-to-give option during #GivingTuesday that will help bring books to children across the footprint.”

Granite United Way staff are also planning to do a “Reading Relay” on Tuesday, Nov. 28. From 9 a.m. to 3 p.m., Granite United Way’s #GivingTuesday ambassadors will participate in a reading relay at local child care centers and schools throughout the Granite United Way territory. Donors to Giving Tuesday can “sponsor” ambassadors as they read to children. Ambassadors are promoting their efforts in the Reading Relay through their own personal networks and social media accounts.

Granite United Way’s theme for the 2017 #GivingTuesday movement is #NewYearNewChapter, and dollars raised will be used to purchase and distribute books to children, supporting the organization’s efforts to promote literacy and reading.

Those interested in helping Granite United Way during #GivingTuesday can do so by: Texting GIVE2GUW to 41444, giving online at, or calling 625-6939 x114 to donate over the phone.

Or mail a check payable to: Granite United Way, Central Processing, 22 Concord St., Floor 2, Manchester, NH 03101. Include “2017 Giving Tuesday” in the memo line.

“#GivingTuesday has helped raise awareness of giving back to our community during the busy holiday season,” said Sarah McCluskey, senior director of Leadership and Planned Giving for Granite United Way. “It’s an opportunity for individuals to take a moment and give the gift of reading that will last well beyond the holiday season.”

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