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Patrons: NH would still run on Dunkin', even without the 'Donuts'

By JASON SCHREIBER
Union Leader Correspondent

August 13. 2017 10:32PM

Kellie Dube of Sandown said she would still enjoy her iced coffee even if Dunkin' Donuts drops “Donuts” from its name. (Jason Schreiber/Union Leader Correspondent)

Dunkin’ Donuts is considering a name change that will likely be decided next year. (Jason Schreiber/Union Leader Correspondent)

It doesn’t sound like loyal customers will dump Dunkin’ Donuts if company leaders decide to drop “Donuts” from the name of this New England institution.

“We all call it Dunkin’s anyway, or Dunks,” said Sarah Landow, a customer from Raymond who wasn’t fazed by news that the coffee and doughnut giant is cooking up a plan for possible rebranding.

The name change will be tested at a store in Quincy, Mass. It will also be tried out in California.

The Canton, Mass.-based company that was founded in 1950 said in a statement that doughnuts will continue to play an important role in its business, but a change that refers to the brand as just Dunkin’ will reinforce that it’s a beverage-led brand and coffee leader.

A final decision on the future of the name isn’t expected until next year, but no matter what happens, customer Nick Sarcione of Kingston isn’t going to worry.

“That’s their prerogative. It doesn’t make any difference. You know that it has more than doughnuts if you’re from around here,” Sarcione said while making a coffee run for work at Dunkin’ Donuts in Raymond.

While a couple of customers interviewed Thursday said they like tradition and wouldn’t be happy with the change, most said they don’t mind.

“It doesn’t matter to me,” customer Kelsey Jones said during a quick stop before heading to work.

Kellie Dube of Sandown said she understands the thinking behind the change because Dunkin’ Donuts has expanded its menu over the years.

“There is a lot more than just doughnuts. There are sandwiches and other stuff. I would call it Dunkin’s and More,” Dube said.

She suggested the company find a way to keep the “DD” as part of its logo even if it removes “Donuts” from the name, because it’s recognizable, like the Golden Arches at McDonald’s.

“Most people around here call it Dunks,” said Jan Neistorowich of Fremont. “We all know what Dunks is. We’re New England, aren’t we?”

jschreiber@newstote.com


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