VFW National reported spending close to $30 million on fundraising in 2012, the latest year for which tax records are available. To raise $100, on average, it spent more than $40 on phone solicitations and direct mailings. Brickmill Marketing Services in New Hampshire contracted for direct mailings. This has stirred criticism from Forbes magazine, among others. The magazine in 2010 said the most efficient charities among the nation's 200 largest spent $10 or less to raise $100.