New bicycle store in Salem
Unpacked bikes are shown for the grand opening of Colonial Bicycle on South Broadway in Salem. (COURTESY)
Colonial Bicycle Co. at 419 South Broadway will hold its grand opening with a ribbon cutting followed by a free barbecue at 10 a.m. on Saturday.
Colonial Bicycle is a Trek concept store, and is built to the exacting retail standards of the bestselling line of bicycles in America, according to store manager Dave Ricker.
“We are certainly dedicated to the bicycle industry, so we have the customer service, and it is going to be a better assembly process than at the big-box stores,” Ricker said. “We have an in-depth knowledge about bicycles, and we are passionate about them.”
Ricker said it’s important that once someone buys a new bicycle, they take the steps necessary to keep it running smoothly.
In the coming months, Salem’s sister store in Portsmouth will change its name to Colonial Bicycle Co.
Kinnaly, a former executive with Nike and Bauer Performance Sports, decided to pursue his lifelong dream of opening his own bicycle stores.
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