Manchester expected to weigh revenue-raising ideas
The Board of Mayor and Aldermen will meet Tuesday at 7:30 p.m. in the Aldermanic Chambers at City Hall.
This broad term encompasses various entrepreneurial concepts, including advertising, exclusivity arrangements, rental agreements and corporate sponsorships. These can produce revenue streams that conform to community standards and aid a city's plans for community and economic development. Cities that have successfully implemented MBRO programs include Oakland, San Diego and Huntington Beach, Calif; Boston; and Seattle.
According to a report on MBROs by the League of California Cities:
• A corporate partnership program in San Diego involving companies like Pepsi, Verizon and General Motors, where each company paid for the "exclusive" provider of their respective products and services to the city, netting the community $5 million over the past 3.5 years;
• In Miami, Purina sponsored construction of two "Dog Chow Dog Parks" as part of a marketing campaign, in exchange for promotion rights and a waiver of fees for park events
In her memo, Angell also suggests the school department should consider MBROs.
"As the school district works to reinvent itself, there is a lot of opportunity for partnering with area businesses," writes Angell.
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