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Posted February 28. 2014 10:45AM

WaPo: The surprising parity of the 2012 ground game

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For much of the last half-century, presidential campaigns have been waged over the airwaves of television and radio. However, in the last two elections, fueled significantly by political science research, campaigns have turned to the “ground game,” using get-out-the-vote (GOTV) methods such as door knocks, direct mail, and phones calls to encourage their voters to show up at the polls.


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