Hollis-based company's app aims to curb unhealthy eating
DiGiacinto, who founded his Hollis-based app company, Primitive Response Technology LLC, just about a year ago with business partner Lorraine Bauman, said he's learned along the way that the key to a healthy life is simply mindfulness.
The company's CraveMate app, which was released in December 2012, was designed to help people resist unhealthy eating and junk food cravings.
In the app, reminders alert users to habits they want to change, while connections to social medial allow them to reach out to friends and family for encouragement.
CraveMate has received positive reviews by app critics: the Tapscape.com website recently gave the app a 9/10 rating.
"While researching the topic, I learned that we all have an emotional part of the brain," he said. "At a primitive level, most of us aren't wired to eat mindfully. So our app focuses on bringing people to a more practical and mindful state."
The 99-cent CraveMate iPhone app has been used by thousands of clients, with many other new users discovering the app with the launch of CraveMateLight, a free app that was released in late September.
"We wanted to make a fully functional free version available so everyone can gain access to CraveMate and discover how mindfulness, when practically applied, can improve health and wellness. Now, anyone with an iPhone can benefit from a mindfulness assistant like CraveMate," DiGiacinto said.
"Eventually, it becomes a second nature and you may even find yourself no longer craving junk foods," DiGiacinto said.
Baumann added, "CraveMate helps you change bad habits into good ones. Rather than making a resolution to lose weight (the number one resolution of all time) use CraveMate to guide and remind you to achieve a healthy weight through clean eating, regular exercise and becoming more mindful of your life choices."