New UNH logo draws mixed reactions
UNH has formally adopted a blue and white shield with the initials NH in block capital letters, the N in blue against a white background and the H in white against a blue background.
"The best logos are the most simplistic. All your major brands use simple logos," O'Neil said. "TD BankNorth, a very well known logo, is very very simple; they use it in a variety of formats."
Sophomore Jess Snowdon was among those not impressed by the difference between the new logo and the cupola of Thompson Hall, which was prominent on the former logo that was used for the past few decades.
Others were sad to see the representation of Thompson replaced.
The growth and expansion of the school over the past decade may have outstripped lingering alumni nostalgia for the traditional logo. But O'Neil sees the tradition more about a campus than the school.
When the logo was first unveiled at the hockey game Saturday night, O'Neil said he wasn't immediately overwhelmed at first glance, but began to appreciate what he terms its "crisp" appearance.
It's more than just the name, O'Neil said. Graphic symbols are used for everything trom business cards and letterhead to traffic signs, Web pages and wearing apparel. Instantenous identification, along with quality reproduction in all of its uses, must be considered in the design.
Some constructive criticism was offered. Suggestions have been made to make the shade of blue used match the traditional UNH color. Others suggested the shield appearance might be more effective if it was curved into the shape of the letter U, to emphasize all letters in the school nickname.
Some logos are redefined and evolve over the year. O'Neil points to the famous Nike "swoosh" which was born as a mark of emphasis to a lettered name, but which now is instantly identifiable on its own.
"I was used to the old one and it's been a long time and prior to T-Hall, it was almost bucolic farmland" O'Neil said. "But UNH is so much different today, it's a more contemporary university."
Freelance writer David D'Onofrio contributed to this story.