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Yogibo just might be the most comfortable place to work in Nashua. Some of its employees, from left, are Debra Demarais, Michael Smith and Judy Liran. KIMBERLY HOUGHTON (KIMBERLY HOUGHTON/Union Leader Correspondent)

Nashua company Yogibo dresses up classic '60s chair


NASHUA -- A local company has placed a modern spin on the traditional beanbag, making unique products that are significantly more comfortable and durable than the old-school lounge seats.

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Yogibo was founded in 2009 in the basement of Nashua resident Eyal Levy, who is determined to erase all misconceptions about beanbag-like products.
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Using virtually weightless and frictionless beads, combined with a form-fitting, stretchy fabric made from cotton and spandex, Yogibo has created lightweight and portable furniture that is ideal for people of all ages, the company says.
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"Our products are very versatile, and there is no other product out there that can give you so much feedback, or love, in return," Levy said.

Yogibo lounge bags may look like ordinary beanbags, but they do not collapse like traditional beanbags, according to Levy, who said Yogibo products conform to a person's body to keep them in a comfortable and desired position.
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The bags are highly functional for dorm rooms, play rooms, family rooms, bedrooms and offices, said Levy, adding they are often used for sleep as well.

"They can get very abused. It is like an indoor playground," he said.
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And the products are much more than just lounge chairs, a Yogibo offers a variety of colorful pillows, tablet holders, laptop trays, balls, Frisbees, ottomans and more.

The company recently located into its new headquarters at 16 Celina Ave., unit 13, but has 14 stores from Maine to New Jersey. One of the biggest obstacles is getting the products into the hands of future consumers, said Levy, noting a person cannot fall in love with Yogibo looking at merchandise online or in a catalog.
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"Customers need to experience the product," he said, adding it is so much different than sitting on a regular beanbag that collapses when weight is placed on it. Instead, Yogibo lounge bags support a person when they sit, he said.
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The merchandise is ideal for children and adults, and can be used for relaxing, reading, studying, meditation, yoga, playing and sleeping.

The company's busiest times of the year are at the end of the summer when students are returning to school, and during the holidays when products are being purchased for gifts, Levy said.
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On Friday, dozens of Yogi-max bags - the most popular Yogibo product that can serve as a chair, recliner, bed or couch - were stacked throughout the warehouse on Celina Avenue, where employees were fitting fabric over the merchandise and bagging it for shipment. About 100 different models of merchandise are being sold and distributed in 14 different colors. Yogibo prices range from $5 to $229.
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The special beads are made in Manchester, and the fire-retardant fabric, Levy said, is made in Israel where he was born.

"I just received two orders this week, and I love Yogibo," posted Yogibo fan Shannon Lynne Hemstetter on the company's Facebook page. Another customer, Sasha Horton, described the Yogibo lounge pillow as the best seat ever.
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Levy prides his company on listening to its customers and creating new products based on their feedback. Specifically, he said Yogibo recently created a new, neutral-based color scheme for its products to satisfy the more mature clients looking to incorporate the lounge bags into their modern decor.
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Their stores, however, are anything but gray. With showrooms at the Mall at Rockingham Park in Salem, the Nadick Mall in Nadick, Mass., South Shore Plaza in Braintree, Mass., and the Burlington Mall in Burlington, Mass., New England is quite familiar with the colorful, playful Yogibo stores and employees.
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With factories in Nashua and Brookfield, Conn., Levy is hopeful to expand his stores to beyond New England, and increase his employee base that currently hovers around 110 workers.

"We are designing new products all of the time, and trying to incorporate more products in the $20 to $40 range," he said. "This is more than just furniture."
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khoughton@newstote.com
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