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Viral Facebook photo campaign planned to find teen missing since Oct. 9
Organizers will be getting the graphic out to potential participants Friday.
"If you think about it, when any of us updates our Facebook photo, everybody knows about it instantly (because of Facebook's notification system)," Kirsch said.
"If everyone's using the same image for their profile at the same time, we're really getting the message out there," he said.
Authorities, meanwhile, still report no breaks in the case.
Authorities have offered a $20,000 reward for any information leading to the identification of Abigail Hernandez, to an arrest in her case, or for any other information that helps authorities find her.
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