Jonah Goldberg: The irony of Michelle Obama's drink-more-water campaign
Indeed, while every brand of bottled water has its own unique sales pitch, they all share one appeal: It's not common water.
Which raises one irony. Lots of socially engaged young people have started to rebel against bottled water on the grounds that all of that plastic is allegedly wasteful and deleterious to the environment. Some will even note that bottled water is an indictment of the public water system, the same way FedEx and UPS reflect poorly on the U.S. Postal Service. In other words, drinking Fiji water is a kind of lifestyle luxury most associated with elite culture — like eating kale salads and having a home gym. It is of a piece with Michael Bloomberg's notorious efforts to make poor people live the way rich people think they should.
Jonah Goldberg is a fellow at the American Enterprise Institute and editor-at-large of National Review Online. You can write to him by email at firstname.lastname@example.org, or via Twitter @JonahNRO.
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