Gate City launch
Nashua sees new brand as promise of a bright future
Kathy and Glenn Snyder of Nashua enjoy refreshments at Wednesday night’s launch party for the City of Nashua’s new logo and brand. (KIMBERLY HOUGHTON/Union Leader Correspondent)
The project has been a joint effort by the city and the Greater Nashua Chamber of Commerce, which combined raised $105,000 for the branding campaign that was created by MESH Interactive Agency of Nashua with help from North Star Destination Strategies of Tennessee.
The tagline encourages businesses and citizens to think big, tackle the impossible and take risks, while also providing an invitation to those who are considering a move into Nashua, said Galligani.Mayor Donnalee Lozeau congratulated the many people who helped develop the new brand.
“I get to be the cheerleader for this city,” said Lozeau, adding she is honored to be the mayor of such a tremendous community with people who are genuinely invested in making it even better.
“If a community doesn’t think about what it wants to be, it certainly can’t get there,” said Maryellen Tansey, a Nashua resident. “Having this vision is the first step, so I commend the city for taking this step ahead.”
“I know that this place has massive potential — that is why I am here,” said Shallcross. “It is like Nashua is sitting on a giant pocket of oil but it just hasn’t quite figured it out yet.”
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