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August 06. 2013 9:40PM

Nashua's new motto: ‘Dare to begin’


 

NASHUA — A new logo and tagline intended to serve as the core of the city’s rebranding initiative were unveiled to city officials on Tuesday.

A three-dimensional logo incorporating a rising yellow sun, a blue infinity symbol representing the Nashua and Merrimack rivers, and a splash of green to highlight New Hampshire’s beauty are all a part of the new logo.

The aldermanic Planning and Economic Development Committee was presented with the new logo and tagline, “Dare to begin,” receiving praise from city officials.

The branding initiative, a collaborative effort between the city and the Greater Nashua Chamber of Commerce, has been in the works for more than a year.

Although aldermen were introduced to the new brand on Tuesday, it will be officially unveiled to the public this fall.When the settlers arrived at the junction of the Merrimack and Nashua rivers nearly 300 years ago, they dared to begin a new community, according to Tom Galligani, the city’s economic development director. He said the tagline also encourages businesses and citizens to think big, tackle the impossible and take risks.

It is a challenge to those who already live and work here, and an invitation to those who are considering a move into Nashua, he added.

“It is a call to our city collectively. How will you dare to begin?” said Galligani.

Chris Williams, president of the Greater Nashua Chamber of Commerce, described the simple phrase as an inspirational message to anyone inside or outside of the Gate City.

Bill Schick of MESH Interactive Agency of Nashua has helped with the city’s rebranding efforts.

“Nashua is a tapestry of different people, businesses and organizations,” Schick said.

Using the power of three colors — yellow, blue and green — along with the infinity symbol, the logo represents the city’s ability to keep things in motion and continuously reinvent itself for the better, Schick said.

Williams echoed those comments, noting the importance of staying, working and playing in Nashua.

It is critical for people to keep coming back to Nashua throughout the various stages of their career and life, Williams said.

“We are always on the go and always on the move,” he said of Nashua.

Last year, the city hired North Star Destination Strategies of Tennessee and MESH Interactive Agency of Nashua to spearhead the city’s new branding campaign and help create a strapline and logo to market Nashua.

The $100,000 project is a joint effort by the city and the Greater Nashua Chamber of Commerce.

Also recently hired was New Sky Productions of Nashua, which has signed a contract with the city to create two promotional videos.khoughton@newstote.com


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