Ektron helps businesses adapt to a mobile world
"The marketplace has changed so much over the past few years, and the concept of people going online has caused tremendous growth in our industry, and it keeps on changing," said William Rogers, CEO and founder of Ektron, a privately held software company headquartered in Nashua.
"People and businesses have to rethink their website strategies to deal with tablets and smartphones," Rogers said. "Young people expect to have more connected experiences on their Web devices."
Ektron recently launched Ektron 9, which allows businesses to view their webpage layouts on mutichannel devices. Business owners want to know how their page will look on an iPhone, an Android tablet and thousands of other different devices, Rogers said.
"We hide all of those complexities from the marketer, and allow them to get the job done," Rogers said. "Marketers can create a site in the cloud, but don't have to worry about managing and configuring it. It truly is an offering that eliminates the worry."
With his first client being a dental office, Rogers has expanded to provide Web services to customers like Microsoft, NASDAQ and the Sydney Opera House.
"We have been very successful there," said Rogers, explaining more than 35 websites have been developed with partners in that area of the world.
According to Rogers, the layoffs were not a result of the economy, but rather an effort to focus more on the software aspect of the company as opposed to the services portion of the business.
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