School board gets sneak peek of Nashua’s new logo
According to Thomas Galligani, economic development director for Nashua, a work-in-progress version of the city’s new logo and tagline — a significant part of Nashua’s rebranding initiative — was prematurely unveiled during a Board of Education work session on Monday.
A consultant working with school officials to develop a new school district website had previously spoken with the city’s consultant for its branding efforts, at which time the preliminary logo and tagline was shared.
The logo and tagline have not yet been trademarked, and could give competitors an unfair edge or advantage now that it was exposed during a public meeting, said McCarthy.
“It may or may not be what we choose to use,” said Galligani, adding it is not how project organizers wanted to unveil the new logo and tagline.
Pressly asked whether there was any truth to rumors about the city crest being changed as part of the branding efforts.
The city crest, which has been around for about 175 years, has not been used in any capacity as part of the branding campaign, he said, adding consultants are working to create something entirely new, not change what already exists.
Last year, the city hired North Star Destination Strategies of Tennessee and MESH Interactive Agency of Nashua to spearhead the city’s new branding campaign and help create a tagline and logo to market Nashua.
Also recently hired was New Sky Productions of Nashua, which has signed a contract with the city to create two promotional videos as part of the branding initiative.
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