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July 05. 2013 11:06AM

Kentucky TV station takes stand against misleading audience with constant claims of ‘Breaking News’

Lamb went on to explain, “All three of our competitors in Louisville lean on “Breaking News” as though they invented it. It is in their slogan, it is forced into every newscast as often as possible, and it is a marketing gimmick intended to mislead the public into thinking that they are really there when news is breaking.”

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