Expanding their reach into the world of dance
DanceStudioOwner.com, created by Suzanne Blake Gerety and her mother, Kathy Blake of Kathy Blake Dance Studios in Amherst, has been acquired by Revolution Dancewear (COURTESY)
The average person who opens a dance studio typically has a passion for the art, not a background in marketing or business management, said Blake, founder of Kathy Blake Dance Studios in Amherst.
The website, described as an online resource center for dance studio owners, has grown exponentially since its inception, and now has more than 1,000 paid members. The site offers numerous articles, stories and alerts on various ways to improve dance studio business, marketing, costumes, artistic advice, relocating assistance, management tips and more."Suddenly, I have become the Dear Abby of dance," Blake said of her website, which was recently acquired by Chicago-suburb based Revolution Dancewear, a designer, manufacturer and distributor of dancewear, costumes and footwear to dance studios.
DanceStudioOwner.com was the online solution, said Gerety, adding it is a great way to combine the creativity of dance with business savvy experts.
"When we met with Suzanne and Kathy, there was an instant synergy. Both DanceStudioOwner.com and Revolution Dancewear are committed to nurturing the dance studio owner's passion for dance, and enabling them to succeed in business," said Robb Lippitt, CEO of Revolution Dancewear. "This acquisition bolsters our mission as we can now provide our customers with an outstanding online resource center for growing and succeeding in business."
"We are a voice of hope in this area for business owners who really never intended to become business owners but have a passion for dance," she added.
The site currently assists members in 40 different countries with how-to articles, downloadable business forms, checklists, business templates, teleseminars, marketing tips and studio start-up business resources.
Just like her students, Blake said dance students worldwide need successful dance studio owners to help make a young dancer's childhood dream a reality.
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