Are frozen yogurt entrepreneurs cashing in on the next big thing — or betting their fortunes on a fad?




Now, however, a resurgence is upon us and TCBY is rebounding with a new formula: self-serve stores where customers can mix and match flavors, pick from dozens of toppings, and pay by the ounce. Since 2010, TCBY has opened 124 self-serve stores around the country — it expects to have about 100 more in development by year’s end — but not one in Massachusetts.
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