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April 29. 2013 8:21PM

Loeb School offers workshop on writing news releases

Have you ever wondered why some news releases make it into the media and others go nowhere? The Nackey S. Loeb School of Communications is sponsoring a day-long workshop to help land your release in the news, not in the trash.

"Writing News Releases" will be presented at the school in Manchester on May 17, from 9 a.m. to 3:30 p.m.

With reporters buried in news releases, instructors Stacy Milbouer and Karen Spiller will offer proven suggestions on how to stand out by delivering messages about your organization or business quickly, clearly and concisely. With all readers pressed for time, participants also will learn insider tricks about how to write releases that are informative, compelling and keep the reader's interest.

Karen Spiller is manager of External Engagement for BAE Systems in Nashua. Her role includes writing news releases and creating and delivering communications campaigns for social media, broadcast and print audiences. She also had a decade of experience receiving news releases as a business writer for The Telegraph, also in Nashua.

Stacy Milbouer is reporter and columnist for The Telegraph, where she receives more than her fair share of news releases - some good, and some that could benefit from this class.

The registration fee of $45 includes lunch.

Register at http://www.loebschool.org


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