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NH Angle is a news and information aggregation by staff and audience of the New Hampshire Union Leader, The Goffstown News, The Bedford Bulletin, The Hooksett Banner and The Salem Observer. Share a news link here or comment on this item below.

Advertising Age: Can marketers learn from Obama's successful TV-data play

His camp matched its extensive voter data with data purchased from Rentrak and FourthWall to determine what potential voters were watching. This allowed the campaign to buy advertising based on model voters as opposed to traditional age- and gender-based ratings, said Carol Davidsen, director of integration and media targeting for the Obama campaign.

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