BEDFORD — The Fresh Market is set to open its first new Hampshire location on June 27 at the Bedford Mall.

The grocery store's doors will open at 9 a.m., with grand opening activities including chef demonstrations, food sampling throughout the store, and drawings for gift cards. A reusable shopping bag and sample-sized bag of the company's gourmet coffee will be free to the first 1,000 customers.

The store will have an old-world European feel that will set it apart from the average supermarket, said Craig Carlock, the company's president and CEO.

“Our customers enjoy shopping in an environment that appeals to all the senses,” Carlock said. “The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique decor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”

The Bedford store has over 21,000 square feet of space and includes a bakery, a full-service meat counter, ready-to-serve entrees, fresh seafood and more than 200 imported and domestic cheeses.

The Fresh Market produce department will carry more than 400 items and a large section of organic fruits and vegetables.

“We are excited to open our store in Bedford and to expand our reach into New Hampshire,” said Carolck. “We look forward to introducing The Fresh Market's concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience.”

The company currently operates 116 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country.

The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com.

kremillard@newstote.com