Bethlehem teenager designs sneakers worn by Celtics guard Terry Rozier in Sunday's OT playoff win

Union Leader Correspondent
April 17. 2018 10:27PM

Dylan Robie, a senior at Profile High School in Bethlehem, on Monday shows off a custom pair of sneakers he made that feature the likeness of the rapper J. Cole. Although Cole didn't respond to Robie, the design convinced Boston Celtics point guard Terry Rozier to let Robie design some footwear for him. Rozier laced up the Robie-designed sneakers on Sunday and scored 23 points in the C's overtime win against the Milwaukee Bucks. (John Koziol/Union Leader Correspondent)

Apr 15, 2018; Boston, MA, USA; Boston Celtics guard Terry Rozier (12) dribbles past Milwaukee Bucks guard Eric Bledsoe (6) in the second quarter game one of the first round of the 2018 NBA Playoffs between the Boston Celtics and Milwaukee Bucks at TD Garden. Mandatory Credit: Paul Rutherford-USA TODAY Sports

BETHLEHEM — Profile High School senior Dylan Robie is basking in the knowledge that Boston Celtics point guard Terry Rozier was wearing sneakers custom-designed by the 18-year-old in Sunday’s overtime 113-107 playoff win against the Milwaukee Bucks.

In Game 1, Rozier scored 23 points and had four rebounds and four assists, all while wearing the black-and-green sneakers created for him by Robie.

Jeff Twiss, the Celtics’ VP of media services, said Tuesday via email that he asked Rozier if the shoes — which feature Rozier’s “Scary Terry” logo and name and golden shamrocks — helped him play better. Rozier smiled “and said it sure didn’t hurt his cause,” noting that “they worked on both ends of play — offense and defense.”

Robie, who plans to study marketing and graphic design at Franklin Pierce University, said he has been interested in custom athletic apparel since at least the third grade.

It was then, his father John recalled, his son went onto a major manufacturer’s website and came up with his own color scheme and logo for a one-off pair of sneakers.

Those sneakers had the name “Robie” on their sides, which John Robie said meant that “we’ll never have to worry about somebody stealing them” and they also got a lot of attention.

Later, Dylan Robie would go on to design T-shirts that he and family members wore on their regular trips to see the Celtics play at TD Garden. Robie said he also designed a custom T-shirt for former Celtics player Jae Crowder, incorporating Crowder’s Bossman 99 logo into it.

At around the same time, Robie took a pair of Jordan 1 sneakers and transformed them into an homage to the rapper J. Cole, featuring his profile on both external sides. Although J. Cole didn’t reply to Robie’s e-mails about the shoes, the design for those sneakers ultimately led to Robie making sneakers for Rozier.

“I’ve always loved the game of basketball and at school people would call me ’Sneakerhead’ because I had so many pairs of sneakers — over 30,” said Robie, a four-year starter on his high school’s basketball team.

A couple of weeks ago, Robie decided that he’d like to bestow of pair of custom sneakers on Rozier, who, he said, “is one of my favorite Celtics,” and so he reached out to him via Instagram.

Rozier didn’t respond, but his brother “got right back to me and said ’Yeah,’ let’s do this,” said Robie.

Robie e-mailed photos of his J. Cole sneakers to Rozier’s brother, along with the promise that “I’ll come up with something and you’ll like it.”

Starting with a pair of Kobe A.D. sneakers, Robie transformed them into the shoes that Rozier wore.

Last Sunday afternoon when the Celtics were doing their warm-up drills, Robie’s e-mail began lighting up with messages from friends asking “Are those YOUR shoes?”

The sneakers got the attention of a nationwide audience through online mentions in Sports Illustrated, Slam magazine, Bleacher Report and USA Today, among others.

“It’s pretty crazy how fast everything changed from doing art for myself to now where the world has seen it,” said Robie.

NH PeopleSportsCeltics/NBABethlehem

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